{"id":113008,"date":"2021-03-10T16:52:53","date_gmt":"2021-03-10T15:52:53","guid":{"rendered":"https:\/\/www.foment.com\/?post_type=ajde_events&#038;p=113008"},"modified":"2021-03-11T11:43:34","modified_gmt":"2021-03-11T10:43:34","slug":"les-marques-eina-clau-en-la-internacionalitzacio-de-les-empreses","status":"publish","type":"ajde_events","link":"https:\/\/www.foment.com\/es\/events\/les-marques-eina-clau-en-la-internacionalitzacio-de-les-empreses\/","title":{"rendered":"Les Marques: eina clau en la internacionalitzaci\u00f3 de les empreses"},"content":{"rendered":"<p>FOMENT DEL TREBALL i DUR\u00c1N- CORRETJER us convidem al Webinar <strong><em>Les Marques: eina clau en la internacionalitzaci\u00f3 de les empres<\/em>es<\/strong>, que tindr\u00e0 lloc el proper <strong><em>29 d\u2019abril a les 9\u201930 hores<\/em><\/strong>.<\/p>\n<p>La sessi\u00f3, es centrar\u00e0 en \u00a0la import\u00e0ncia de les marques en la internacionalitzaci\u00f3 de les empres, \u00a0en \u00a0la diferencia entre les marques, noms comercial i noms de domini i com definir les estrat\u00e8gies de protecci\u00f3 a nivell nacional i internacional. En concret, s\u2019analitzar\u00e0 que cal tenir en compte abans d\u2019escollir una marca: els estudis de viabilitat i com dur a terme la protecci\u00f3 depenent dels pa\u00efsos on es vol operar.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #993300;\">PROGRAMA<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #993300;\">09\u201930 h. \u00a0Benvinguda<\/span><\/p>\n<p style=\"padding-left: 40px;\">Sr. Ernest Quingles, President de la Comissi\u00f3 Internacional, Foment del\u00a0 Treball<\/p>\n<p><span style=\"color: #993300;\">09\u201940 h. \u00a0Presentaci\u00f3 <\/span><\/p>\n<p style=\"padding-left: 40px;\">Sr. Luis Alfonso-Dur\u00e1n, Director Executiu, Dur\u00e1n-Corretjer<strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/strong><\/p>\n<ul>\n<li><strong><em>Les marques: all\u00f2 que ens diferencia de la compet\u00e8ncia<\/em><\/strong><\/li>\n<li><strong><em>Tipus de marques. Difer\u00e8ncies amb els dissenys industrials i els noms de domini<\/em><\/strong><\/li>\n<li><strong><em>Com escollir una marca?<\/em><\/strong><\/li>\n<li><strong><em>Qu\u00e8 cal tenir en compte a l\u2019hora d\u2019escollir una marca per poder internacionalitzar-la<\/em><\/strong><\/li>\n<li><strong><em>El proc\u00e9s d\u2019internacionalitzaci\u00f3 de la marca<\/em><\/strong><\/li>\n<\/ul>\n<p><span style=\"color: #993300;\">Torn de preguntes<\/span><\/p>\n<p><span style=\"color: #993300;\">11\u201900 h. Fi de la sessi\u00f3<\/span><\/p>\n","protected":false},"author":13,"featured_media":113018,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_links_to":"","_links_to_target":""},"tags":[4813,4814,236,4817],"event_type":[],"event_type_2":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/ajde_events\/113008"}],"collection":[{"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/ajde_events"}],"about":[{"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/types\/ajde_events"}],"author":[{"embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/comments?post=113008"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/media\/113018"}],"wp:attachment":[{"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/media?parent=113008"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/tags?post=113008"},{"taxonomy":"event_type","embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/event_type?post=113008"},{"taxonomy":"event_type_2","embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/event_type_2?post=113008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}