{"id":174700,"date":"2023-11-27T13:48:34","date_gmt":"2023-11-27T12:48:34","guid":{"rendered":"https:\/\/www.foment.com\/events\/els-esmorzars-de-turisme-reptes-estrategics-del-turisme-a-catalunya\/"},"modified":"2023-11-29T11:29:53","modified_gmt":"2023-11-29T10:29:53","slug":"els-esmorzars-de-turisme-reptes-estrategics-del-turisme-a-catalunya","status":"publish","type":"ajde_events","link":"https:\/\/www.foment.com\/es\/events\/els-esmorzars-de-turisme-reptes-estrategics-del-turisme-a-catalunya\/","title":{"rendered":"Els Esmorzars de Turisme \u2013 Retos estrat\u00e9gicos del turismo en Catalu\u00f1a"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=\u00bb1\/1&#8243;]<div class=\"spacer\" style=\"height: 15px;\"><\/div>[vc_btn title=\u00bbInscripci\u00f3\u00bb shape=\u00bbsquare\u00bb color=\u00bbwarning\u00bb align=\u00bbcenter\u00bb button_block=\u00bbtrue\u00bb link=\u00bburl:https%3A%2F%2Fforms.office.com%2FPages%2FResponsePage.aspx%3Fid%3DjZN882U4iUq5m7AAx2p0vx9Xk_eLty1Mn9VcOWHnD-pUMzBORVBZVUMyOFBHNVRLUTJSSUhXMEFRSi4u\u00bb][vc_column_text]<span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt;\"><strong>Els Esmorzars de Turisme<\/strong> son encuentros en los que se abordan temas ligados al <strong>desarrollo del turismo, la hoteler\u00eda y la gastronom\u00eda<\/strong>. Su objetivo es la generaci\u00f3n de un espacio id\u00f3neo que fomente el <strong><em>networking<\/em><\/strong>, el <strong>intercambio de experiencias<\/strong> y la <strong>promoci\u00f3n de l\u00edneas de actuaci\u00f3n<\/strong> que beneficien al sector.<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt;\">En esta cuarta jornada, con el t\u00edtulo \u00abRetos estrat\u00e9gicos del turismo en Catalu\u00f1a\u00bb, analizaremos los <strong>desaf\u00edos del sector tur\u00edstico en Catalu\u00f1a<\/strong> para promover un destino responsable, sostenible, innovador y conectado. Tambi\u00e9n, abordaremos temas cruciales e imprescindibles para el sector como la mejora de la<strong> movilidad y conectividad<\/strong>, tanto a nivel nacional como internacional, la <strong>gesti\u00f3n de la estacionalidad<\/strong> tur\u00edstica y la <strong>profesionalizaci\u00f3n<\/strong>.<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt;\">Adicionalmente, debatiremos sobre la <strong>imagen de la actividad tur\u00edstica<\/strong> y el reto que comporta mejorarla mediante campa\u00f1as de sensibilizaci\u00f3n y pedagog\u00eda, que expliquen la contribuci\u00f3n econ\u00f3mica y social del turismo a la ciudad y a sus ciudadanos.<\/span><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt;\">PROGRAMA<\/span><\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt;\">9.00h Bienvenida a cargo del <strong>Sr. Miquel Gotanegra<\/strong>, presidente de la Comisi\u00f3n de Turismo y Servicios de Foment del Treball<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt;\">9.15h Intervenci\u00f3n del <strong>Sr. Pere Macias Arnau<\/strong>, coordinador del Plan de Rodalies<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt;\">9.35h Mesa Redonda \u00abRetos estrat\u00e9gicos del Turismo en Catalu\u00f1a\u00bb moderada por el <strong>Dr. Eugeni Os\u00e1car<\/strong>, director de la C\u00e1tedra UB-CETT de Turismo, Hoteler\u00eda y Gastronom\u00eda<\/span><\/p>\n<ul>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt;\"><strong>Sr. Guillermo Vallet<\/strong>, vicepresidente ejecutivo de Catalonia Hotels &amp; Resorts<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt;\"><strong>Sr. Jordi Mart\u00ed<\/strong>, presidente de ACAVe<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt;\"><strong>Sr. Toni Castellar<\/strong>, director del Camping La Ballena Alegre<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt;\"><strong>Sr. David Riba<\/strong>, presidente de FEDERATUR<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt;\">10:35h Clausura a cargo de <strong>Sra. Carme Rubi\u00f3<\/strong>, subdirectora general de desarrollo tur\u00edstico territorial de la Direcci\u00f3n General de Turismo de la Generalitat de Catalunya<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt;\">10:50h Caf\u00e9<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/1&#8243;][vc_column_text]<span style=\"font-size: 12pt;\"><strong><span style=\"font-family: verdana, geneva, sans-serif;\">Organitza:<\/span><\/strong><\/span>[\/vc_column_text][vc_column_text]<a href=\"https:\/\/www.foment.com\/wp-content\/uploads\/2023\/05\/LOGO_FOMENT-01-1.png\"><img loading=\"lazy\" class=\"alignnone wp-image-164611\" src=\"https:\/\/www.foment.com\/wp-content\/uploads\/2023\/05\/LOGO_FOMENT-01-1-300x150.png\" alt=\"\" width=\"262\" height=\"131\" \/><\/a><a href=\"https:\/\/www.foment.com\/wp-content\/uploads\/2022\/09\/cett-1.png\"><img loading=\"lazy\" class=\"alignnone wp-image-151027\" src=\"https:\/\/www.foment.com\/wp-content\/uploads\/2022\/09\/cett-1-300x200.png\" alt=\"\" width=\"194\" height=\"129\" srcset=\"https:\/\/www.foment.com\/wp-content\/uploads\/2022\/09\/cett-1-300x200.png 300w, https:\/\/www.foment.com\/wp-content\/uploads\/2022\/09\/cett-1.png 600w\" sizes=\"(max-width: 194px) 100vw, 194px\" \/><\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_column width=\u00bb1\/4&#8243;][\/vc_column][vc_column width=\u00bb1\/4&#8243;][\/vc_column][vc_column width=\u00bb1\/4&#8243;][\/vc_column][vc_column width=\u00bb1\/4&#8243;][\/vc_column]<\/p>\n<\/section>","protected":false},"author":25,"featured_media":174698,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_links_to":"","_links_to_target":""},"tags":[1751,6766,1297],"event_type":[6678],"event_type_2":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/ajde_events\/174700"}],"collection":[{"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/ajde_events"}],"about":[{"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/types\/ajde_events"}],"author":[{"embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/comments?post=174700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/media\/174698"}],"wp:attachment":[{"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/media?parent=174700"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/tags?post=174700"},{"taxonomy":"event_type","embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/event_type?post=174700"},{"taxonomy":"event_type_2","embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/event_type_2?post=174700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}