{"id":228720,"date":"2026-10-29T13:09:23","date_gmt":"2026-10-29T12:09:23","guid":{"rendered":"https:\/\/www.foment.com\/events\/alimentar-el-futur-la-industria-agroalimentaria-davant-el-seu-moment-decisiu\/"},"modified":"2026-10-29T17:14:06","modified_gmt":"2026-10-29T16:14:06","slug":"alimentar-el-futur-la-industria-agroalimentaria-davant-el-seu-moment-decisiu","status":"publish","type":"ajde_events","link":"https:\/\/www.foment.com\/es\/events\/alimentar-el-futur-la-industria-agroalimentaria-davant-el-seu-moment-decisiu\/","title":{"rendered":"Alimentar el futuro. La industria agroalimentaria ante su momento decisivo."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<br \/>\n<span style=\"font-family: verdana, geneva, sans-serif; font-size: 13px;\">La industria agroalimentaria afronta una transformaci\u00f3n sin precedentes: una creciente regulaci\u00f3n (europea, estatal, auton\u00f3mica y local), exigencias de sostenibilidad, presi\u00f3n sobre los m\u00e1rgenes, nuevas demandas en materia de salud, nutrici\u00f3n y h\u00e1bitos de consumo, y una revoluci\u00f3n tecnol\u00f3gica que est\u00e1 cambiando toda la cadena de valor, desde el campo hasta la mesa.<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 13px;\">KREAB, con la colaboraci\u00f3n de Foment del Treball, organiza esta jornada para reunir en Barcelona a los principales actores del sector (Administraci\u00f3n, sector primario e industria) y abordar conjuntamente los retos y oportunidades que marcar\u00e1n los pr\u00f3ximos a\u00f1os.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"font-family: verdana, geneva, sans-serif; font-size: 13px;\">PROGRAMA<\/span><\/strong><\/p>\n<p><strong><span style=\"font-family: verdana, geneva, sans-serif; font-size: 13px;\">09:30 h. Acreditaci\u00f3n y caf\u00e9 de bienvenida<\/span><\/strong><\/p>\n<p><strong><span style=\"font-family: verdana, geneva, sans-serif; font-size: 13px;\">10:00 h. Apertura institucional<\/span><\/strong><\/p>\n<ul>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 13px;\"><strong>Baldiri Ros<\/strong>, vicepresidente de <strong>Foment del Treball<\/strong><\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 13px;\">Representante del Ministerio de Agricultura, Pesca y Alimentaci\u00f3n, pendiente de confirmaci\u00f3n<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 13px;\"><strong>Joan G\u00f2dia<\/strong>, director general de Empresas Agroalimentarias, Calidad y Gastronom\u00eda de la <strong>Generalitat de Catalunya<\/strong><\/span><\/li>\n<\/ul>\n<p><strong><span style=\"font-family: verdana, geneva, sans-serif; font-size: 13px;\">10:30 h. Mesa 1. El sector agroalimentario ante el cambio. Producci\u00f3n, transformaci\u00f3n y sostenibilidad a lo largo de la cadena de valor.<\/span><\/strong><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 13px;\">Modera: <strong>Salvador Sed\u00f3<\/strong>, director de Desarrollo Sostenible de <strong>Foment del Treball<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 13px;\"><strong>Joan Pons<\/strong>, vicepresidente del <strong>Institut Agr\u00edcola Catal\u00e0 de Sant Isidre<\/strong><\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 13px;\"><strong>Alicia G\u00fcell<\/strong>, directora general de <strong>Maresmar<\/strong><\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 13px;\"><strong>Pol Vi\u00f1als<\/strong>, responsable de Compras Estrat\u00e9gicas y Proyectos de <strong>Grup Vi\u00f1als<\/strong><\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 13px;\"><strong>Andr\u00e9s Mart\u00edn<\/strong>, presidente y director general de <strong>Elian<\/strong><\/span><\/li>\n<\/ul>\n<p><strong><span style=\"font-family: verdana, geneva, sans-serif; font-size: 13px;\">11:20 h. Pausa para el caf\u00e9<\/span><\/strong><\/p>\n<p><strong><span style=\"font-family: verdana, geneva, sans-serif; font-size: 13px;\">11:35 h. Mesa 2. La industria que alimenta. Innovaci\u00f3n, competitividad y nuevos modelos.<\/span><\/strong><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 13px;\">Modera: <strong>Diego Mart\u00ednez de Pis\u00f3n<\/strong>, director asociado de <strong>KREAB<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 13px;\"><strong>Olga Mart\u00ednez<\/strong>, directora de Asuntos Corporativos y Sostenibilidad de <strong>Grupo Bimbo<\/strong><\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 13px;\"><strong>Igone Bartumeu<\/strong>, directora de Comunicaci\u00f3n y Relaciones Corporativas de <strong>Idilia Foods<\/strong><\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 13px;\"><strong>Jordi Port<\/strong>, director corporativo de Comunicaci\u00f3n y Sostenibilidad de <strong>Noel Alimentaria<\/strong><\/span><\/li>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 13px;\"><strong>Charo Saavedra<\/strong>, responsable de Sostenibilidad de <strong>Danone Iberia<\/strong><\/span><\/li>\n<\/ul>\n<p><strong><span style=\"font-family: verdana, geneva, sans-serif; font-size: 13px;\">12:25 h. Clausura<\/span><\/strong><\/p>\n<ul>\n<li><span style=\"font-family: verdana, geneva, sans-serif; font-size: 13px;\"><strong>Cristina Fontgivell<\/strong>, socia y directora de <strong>KREAB Barcelona<\/strong><\/span><\/li>\n<\/ul>\n<p><strong><span style=\"font-family: verdana, geneva, sans-serif; font-size: 13px;\">12:30 h. Aperitivo y networking<\/span><\/strong><br \/>\n[\/vc_column_text]<br \/>\n<a href=\"https:\/\/www.foment.com\/inscripcions-events\/?idevento=4554CD49-ACE2-4D59-9AA9-381605D65464\" target=\"_blank\" class=\"button color-7 full \" style=\"border-radius: 12px;\">Inscr\u00edbete aqu\u00ed<\/a>\n[\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"author":301,"featured_media":228692,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_links_to":"","_links_to_target":""},"tags":[],"event_type":[2378,199,1434,226],"event_type_2":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/ajde_events\/228720"}],"collection":[{"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/ajde_events"}],"about":[{"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/types\/ajde_events"}],"author":[{"embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/users\/301"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/comments?post=228720"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/media\/228692"}],"wp:attachment":[{"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/media?parent=228720"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/tags?post=228720"},{"taxonomy":"event_type","embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/event_type?post=228720"},{"taxonomy":"event_type_2","embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/event_type_2?post=228720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}