{"id":38884,"date":"2017-10-17T16:24:14","date_gmt":"2017-10-17T14:24:14","guid":{"rendered":"http:\/\/www.foment.com\/es\/?post_type=ajde_events&p=38884"},"modified":"2017-11-24T12:27:06","modified_gmt":"2017-11-24T11:27:06","slug":"la-inteligencia-artificial","status":"publish","type":"ajde_events","link":"https:\/\/www.foment.com\/es\/events\/la-inteligencia-artificial\/","title":{"rendered":"\u00bfDominar\u00e1n los \u00abRobots\u00bb la toma de decisiones en Internacionalizaci\u00f3n?"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

\u00bfDominar\u00e1n los<\/span> \u00abRobots\u00bb<\/span> la toma de decisiones en Internacionalizaci\u00f3n?<\/span><\/em><\/strong><\/p>\n

\u00abLa Inteligencia Artificial<\/span> NO<\/span> sustituir\u00e1 a los Export Managers<\/span><\/em><\/strong><\/p>\n

\u00abpero\u00bb<\/em><\/strong><\/span><\/p>\n

los Export Managers, expertos en Inteligencia Artificial,<\/span> SI<\/span>\u00a0que sustituir\u00e1n a los que no lo son\u00bb<\/span><\/em><\/strong><\/p>\n

\u00a0\u00a0 \u00bf<\/strong>A qu\u00e9 export manager dar\u00edas m\u00e1s credibilidad y por ello m\u00e1s opciones de comprar sus productos?<\/strong><\/p>\n

\u00a0<\/strong>\u00bfAl que basa sus propuestas de valor en \u201cjust\u201d el <\/strong><\/span>10% de la informaci\u00f3n existente sobre su mercado objetivo?<\/span><\/strong><\/p>\n

\u00bfO al export manager que, \u00a0por trabajar ya mano a mano con <\/strong><\/span>\u201cRobots\u201d que le aportan el 90% de\u00a0<\/span><\/strong>la informaci\u00f3n existente sobre cada cliente objetivo, pone en tus manos productos que \u201ccon certeza\u201d cubren tus necesidades?<\/strong><\/span><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/em><\/strong><\/p>\n

\u00a0<\/em><\/strong>\u00a0<\/em><\/strong>\u00bfLa clave?<\/strong><\/span><\/p>\n

\u00a0<\/em><\/strong>Las 8<\/strong><\/span>M<\/strong> del \u201cArtificial Intelligence\u201d Marketing\u00a0<\/strong><\/span><\/p>\n

de<\/strong><\/span><\/p>\n

Manu Monasterio<\/strong><\/span><\/p>\n

(Profesor de \u00abArtificial Intelligence\u00bb Marketing de ESADE y Harvard Business School Digital Initiative Member)<\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span>1\u00aa.<\/span>\u00a0 <\/strong>M2M<\/span><\/strong>.<\/em><\/strong><\/span><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/em><\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0\u00a0<\/span>2\u00aa.<\/span>\u00a0 <\/strong>Man to Machine<\/span><\/strong>.<\/em><\/strong><\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span>3\u00aa.<\/span>\u00a0 <\/strong>Managing Smart Data<\/span><\/strong>.<\/em><\/strong><\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span>4\u00aa.<\/span>\u00a0 <\/strong>M-GloCal<\/span><\/strong>.<\/em><\/strong><\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a05\u00aa.<\/span>\u00a0 <\/strong>Making Smart Products<\/span><\/strong>.<\/em><\/strong><\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a06\u00aa.<\/span>\u00a0 <\/strong>Marketing Dynamic Prices<\/span><\/strong>.<\/em><\/strong><\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span>7\u00aa.<\/span>\u00a0 <\/strong>Multi e-Channels<\/span><\/strong>.<\/em><\/strong><\/span><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 8\u00aa.<\/span>\u00a0 <\/strong>Machine Generated Communication<\/span><\/strong>.<\/em><\/strong><\/span><\/p>\n

 <\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00abellos, los robots, ponen con certeza los<\/span> datos<\/span>,<\/strong><\/p>\n

nosotros, los humanos,<\/span> la creatividad<\/span>, visi\u00f3n estrat\u00e9gica y alma\u00bb<\/span><\/strong><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong><\/p>\n

\u00bfEl Beneficio?<\/strong><\/span><\/p>\n

Muy claro:<\/strong><\/span><\/p>\n

\u00abCreaci\u00f3n de ganadoras experiencias alrededor de sus productos o servicios que con<\/span> \u00abcerteza\u00bb<\/span> satisfagan las necesidades de su target en sus mercados internacionales\u00bb<\/span><\/strong><\/p>\n

\u00a0 \u00a0 \u00a0Construyendo sobre esta base,<\/span><\/strong><\/p>\n

Durante la jornada se reflexionar\u00e1 sobre c\u00f3mo se est\u00e1n diferenciando de su competencia empresas y ciudades como Barcelona (Smart City Expo World Congress), La Liga (Red Espanyol de Barcelona, Apple, Zara, Rolls Royce, P&G (Olay), Sephora, Bank of America, Ups, Google, IBM, Walmart…. entre otros ejemplos de \u00e9xito<\/span><\/strong><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/em><\/strong><\/p>\n

PROGRAMA<\/span><\/h4>\n

09:45 h. Recepci\u00f3n de asistentes<\/span><\/strong><\/p>\n

10:00 h. Bienvenida<\/span><\/strong><\/p>\n

Sr. Joan Canals<\/strong>, Presidente de la Comisi\u00f3n Internacional de Foment del Treball<\/p>\n

10:15 h. Ponentes<\/span><\/strong><\/p>\n

Sr. Manu Monasterio,<\/strong> Profesor de \u201cArtificial Intelligence\u201d Marketing de ESADE ,Harvard Business School Digital Initiative Member\u00a0 y Presidente del \u201cChina Marketing Center\u201d del Club de Marketing de Barcelona<\/p>\n

Sr. Ugo Valenti,\u00a0<\/strong>Director General de Barcelona Smart City Expo World Congress<\/p>\n

Sr. Ramon Robert,\u00a0<\/strong>CEO de RCD Espanyol de Barcelona<\/p>\n

Sr. Emilio \u00c1lvarez,\u00a0<\/strong>Vice Presidente de la Fundaci\u00f3n RCD Espanyol de Barcelona<\/p>\n

\u00a0<\/em>12:15 h. Conclusiones, preguntas y di\u00e1logo con las empresas<\/span><\/strong><\/p>\n

12:45 h. Clausura de la Jornada<\/span><\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/3″]

\"SMART<\/div>[\/vc_column][vc_column width=\u00bb1\/3″]
\"RCDE\"<\/div>[\/vc_column][vc_column width=\u00bb1\/3″]
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