{"id":39181,"date":"2017-10-24T12:48:22","date_gmt":"2017-10-24T10:48:22","guid":{"rendered":"http:\/\/www.foment.com\/es\/events\/zoom-marques-nous-mitjans-comunicacio\/"},"modified":"2019-10-29T15:47:01","modified_gmt":"2019-10-29T14:47:01","slug":"zoom-marques-nuevos-medios-comunicacion","status":"publish","type":"ajde_events","link":"https:\/\/www.foment.com\/es\/events\/zoom-marques-nuevos-medios-comunicacion\/","title":{"rendered":"Zoom Marques: Las marcas, los nuevos medios de comunicaci\u00f3n"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<h3>Del &#8216;branded content&#8217; al &#8216;branded channel&#8217; para nuevas plataformas y nuevas audiencias<\/h3>\n<p>Targets que se transforman en audiencia. Plataformas tecnol\u00f3gicas que son nuevas televisiones. Valores de marca que se transforman en contenidos. Hace tiempo que las marcas exploran nuevas f\u00f3rmulas para promocionar sus productos. Desde la publicidad televisiva, en internet o las redes sociales, hasta los nuevos formatos como el branded content y la realidad virtual.<\/p>\n<p>Pero hay una nueva estrategia que las marcas est\u00e1n empezando a explorar: la creaci\u00f3n de medios audiovisuales propios. Canales de TV, aplicaciones, plataformas online con contenido propio &#8230; son las tendencias en comunicaci\u00f3n de marca. Un nuevo modelo que abre nuevos caminos en la relaci\u00f3n entre el sector audiovisual, las agencias y las marcas. El Zoom Marcas 2017 analizar\u00e1 las nuevas estrategias y presentar\u00e1 casos de \u00e9xito.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Presentan, c<\/strong>on la moderaci\u00f3n de\u00a0<strong>Quino Fern\u00e1ndez<\/strong>, experto en publicidad y medios interactivos:<\/h4>\n<p>[\/vc_column_text]<div class=\"spacer\" style=\"height: 10px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/4&#8243;]<div class=\"single_image wpb_content_element align-left    \" data-animation=\"none\" data-delay=\"0\"><img width=\"2178\" height=\"489\" src=\"https:\/\/www.foment.com\/wp-content\/uploads\/2017\/10\/Lavinia-Next.png\" class=\"attachment-full\" alt=\"\" loading=\"lazy\" title=\"Lavinia Next\" srcset=\"https:\/\/www.foment.com\/wp-content\/uploads\/2017\/10\/Lavinia-Next.png 2178w, https:\/\/www.foment.com\/wp-content\/uploads\/2017\/10\/Lavinia-Next-300x67.png 300w, https:\/\/www.foment.com\/wp-content\/uploads\/2017\/10\/Lavinia-Next-768x172.png 768w, https:\/\/www.foment.com\/wp-content\/uploads\/2017\/10\/Lavinia-Next-1024x230.png 1024w\" sizes=\"(max-width: 2178px) 100vw, 2178px\" \/><\/div>[vc_column_text]Ideas &amp; Solution Factory, Lavinia Next forma parte del grupo Lavinia y <strong>trabaja en proyectos como<\/strong>\u00a0<strong>Banc Sabadell TV, Europarl TV y Suez TV<\/strong>[\/vc_column_text][\/vc_column][vc_column width=\u00bb1\/4&#8243;]<div class=\"single_image wpb_content_element align-left    \" data-animation=\"none\" data-delay=\"0\"><img width=\"267\" height=\"91\" src=\"https:\/\/www.foment.com\/wp-content\/uploads\/2017\/10\/Rosas.jpg\" class=\"attachment-full\" alt=\"\" loading=\"lazy\" title=\"Rosas\" \/><\/div>[vc_column_text]Agencia de publicidad, trabaja en el proyecto\u00a0<strong>Alma<\/strong>, iniciativa online de <strong>Obra Social \u00abLa Caixa\u00bb<\/strong>[\/vc_column_text][\/vc_column][vc_column width=\u00bb1\/4&#8243;]<div class=\"single_image wpb_content_element align-left    \" data-animation=\"none\" data-delay=\"0\"><img width=\"209\" height=\"70\" src=\"https:\/\/www.foment.com\/wp-content\/uploads\/2017\/10\/Zoopa.jpg\" class=\"attachment-full\" alt=\"\" loading=\"lazy\" title=\"Zoopa\" \/><\/div>[vc_column_text]Estudio creativo que desarrolla<strong>\u00a0estrategias de gesti\u00f3n de contenidos de marca<\/strong>[\/vc_column_text][\/vc_column][vc_column width=\u00bb1\/4&#8243;]<div class=\"single_image wpb_content_element align-left    \" data-animation=\"none\" data-delay=\"0\"><img width=\"200\" height=\"143\" src=\"https:\/\/www.foment.com\/wp-content\/uploads\/2017\/10\/Nestle-TV.png\" class=\"attachment-full\" alt=\"\" loading=\"lazy\" title=\"Nestle TV\" \/><\/div>[vc_column_text]<strong>Televisi\u00f3n de marca consolidada <\/strong>con contenidos relacionados en el \u00e1mbito del consumo alimentairo[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Organitzado por:<\/strong><\/p>\n<p>[\/vc_column_text]<div class=\"single_image wpb_content_element align-center    \" data-animation=\"none\" data-delay=\"0\"><img width=\"728\" height=\"150\" src=\"https:\/\/www.foment.com\/wp-content\/uploads\/2017\/10\/Cluster-Audiovisual.png\" class=\"attachment-full\" alt=\"\" loading=\"lazy\" title=\"Cluster Audiovisual\" srcset=\"https:\/\/www.foment.com\/wp-content\/uploads\/2017\/10\/Cluster-Audiovisual.png 728w, https:\/\/www.foment.com\/wp-content\/uploads\/2017\/10\/Cluster-Audiovisual-300x62.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/div>[\/vc_column][vc_column width=\u00bb1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Una actividad del programa: <\/strong><\/p>\n<p>[\/vc_column_text]<div class=\"single_image wpb_content_element align-center    \" data-animation=\"none\" data-delay=\"0\"><img width=\"200\" height=\"82\" src=\"https:\/\/www.foment.com\/wp-content\/uploads\/2017\/10\/Digital-Media.jpg\" class=\"attachment-full\" alt=\"\" loading=\"lazy\" title=\"Digital Media\" \/><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"author":10,"featured_media":39150,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_links_to":"","_links_to_target":""},"tags":[746],"event_type":[590],"event_type_2":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/ajde_events\/39181"}],"collection":[{"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/ajde_events"}],"about":[{"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/types\/ajde_events"}],"author":[{"embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/comments?post=39181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/media\/39150"}],"wp:attachment":[{"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/media?parent=39181"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/tags?post=39181"},{"taxonomy":"event_type","embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/event_type?post=39181"},{"taxonomy":"event_type_2","embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/event_type_2?post=39181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}