{"id":89572,"date":"2020-05-08T19:09:40","date_gmt":"2020-05-08T17:09:40","guid":{"rendered":"https:\/\/www.foment.com\/events\/analitica-web-y-plan-de-marketing-digital-online\/"},"modified":"2020-05-19T13:53:46","modified_gmt":"2020-05-19T11:53:46","slug":"analitica-web-y-plan-de-marketing-digital-online","status":"publish","type":"ajde_events","link":"https:\/\/www.foment.com\/es\/events\/analitica-web-y-plan-de-marketing-digital-online\/","title":{"rendered":"ANAL\u00cdTICA WEB Y PLAN DE MARKETING DIGITAL"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=\u00bb1\/3&#8243;][\/vc_column][vc_column width=\u00bb1\/3&#8243;]<div class=\"single_image wpb_content_element align-left    \" data-animation=\"none\" data-delay=\"0\"><a href=\"https:\/\/www.fomentformacio.com\/\" target=\"_blank\"><img width=\"358\" height=\"81\" src=\"https:\/\/www.foment.com\/wp-content\/uploads\/2020\/05\/new-logo1.png\" class=\"attachment-full\" alt=\"\" loading=\"lazy\" title=\"Foment Formaci\u00f3\" \/><\/a><\/div>[\/vc_column][vc_column width=\u00bb1\/3&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]El curso\u00a0<strong>Anal\u00edtica Web y plan de marketing digital<\/strong>\u00a0de 50 horas que se imparte en\u00a0<strong>modalidad online<\/strong>, aprender\u00e1s a medir resultados de Marketing Digital: acciones en redes sociales, SEO, SEM, mail Marketing y a fijar, conseguir objetivos SMART en Marketing Digital y entender el valor de las KPI y su aplicaci\u00f3n en proyectos Digitales.<\/p>\n<p>En los \u00faltimos d\u00edas del curso, habr\u00e1 una sesi\u00f3n\u00a0<strong>presencial<\/strong> en las instalaciones de Foment Formaci\u00f3, para realizar la evaluaci\u00f3n final del curso. Se detallar\u00e1 m\u00e1s informaci\u00f3n al respecto al inicio del curso.<\/p>\n<h4><span style=\"color: #c1002b;\">Contenido general del curso<\/span><\/h4>\n<p>Fijar los objetivos de un proyecto Online: Acquisition, engagement, conversi\u00f3n, loyalty<\/p>\n<p>Sin anal\u00edtica estamos Ciegos<\/p>\n<p>El m\u00e9todo Lean: Fail fast, fail cheap.<\/p>\n<p>El Plan de Marketing Digital<\/p>\n<ul>\n<li>Auditor\u00eda<\/li>\n<li>Estudio de la competencia<\/li>\n<li>An\u00e1lisis DAFO<\/li>\n<li>An\u00e1lisis de la Audiencia<\/li>\n<li>Fijar Objetivos: SMART goals y KPI<\/li>\n<li>T\u00e9cnicas de Marketing Digital a corto, medio y largo plazo<\/li>\n<li>Fijar un calendario de implementaci\u00f3n<\/li>\n<li>Fijar un presupuesto<\/li>\n<li>Evaluar el Plan de Marketing Digital<\/li>\n<\/ul>\n<p>Anal\u00edtica Web aplicada a Redes Sociales.<\/p>\n<p>Anal\u00edtica Web aplicada a Tiendas Virtuales<\/p>\n<p>Anal\u00edtica Web aplicada a proyectos SEO<\/p>\n<p>Herramientas para analizar: conectar WordPress con Google Analytics y Webmasters, conectar WordPress con MailChimp \/ Hootsuite \/ Facebook Insights \/ Twitter Analytics \/ Instagram Analytics \/ LinkedIn<\/p>\n<p><strong><span style=\"color: #c1002b;\">M\u00e1s informaci\u00f3n: Tel\u00e9fono: 934 841 232 &#8211; Mail: <a style=\"color: #c1002b;\" href=\"mailto:formacio@foment.com\">formacio@foment.com<\/a>\u00a0<\/span><\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/3&#8243;][\/vc_column][vc_column width=\u00bb1\/3&#8243;]<a href=\"https:\/\/www.fomentformacio.com\/course\/analitica-web-plan-marketing-digital-online\/\" target=\"_blank\" class=\"button color-2 full \" style=\"border-radius: 60 px;\"><i class='fa fa-chevron-right'><\/i>M\u00e1s informaci\u00f3n e inscripci\u00f3n<\/a>[\/vc_column][vc_column width=\u00bb1\/3&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"author":7,"featured_media":89570,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_links_to":"","_links_to_target":""},"tags":[3152],"event_type":[],"event_type_2":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/ajde_events\/89572"}],"collection":[{"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/ajde_events"}],"about":[{"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/types\/ajde_events"}],"author":[{"embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/comments?post=89572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/media\/89570"}],"wp:attachment":[{"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/media?parent=89572"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/tags?post=89572"},{"taxonomy":"event_type","embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/event_type?post=89572"},{"taxonomy":"event_type_2","embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/event_type_2?post=89572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}