{"id":90807,"date":"2020-05-18T17:27:01","date_gmt":"2020-05-18T15:27:01","guid":{"rendered":"https:\/\/www.foment.com\/events\/visual-merchandising\/"},"modified":"2020-05-19T12:56:17","modified_gmt":"2020-05-19T10:56:17","slug":"visual-merchandising","status":"publish","type":"ajde_events","link":"https:\/\/www.foment.com\/es\/events\/visual-merchandising\/","title":{"rendered":"VISUAL MERCHANDISING"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=\u00bb1\/3&#8243;][\/vc_column][vc_column width=\u00bb1\/3&#8243;]<div class=\"single_image wpb_content_element align-left    \" data-animation=\"none\" data-delay=\"0\"><a href=\"https:\/\/www.fomentformacio.com\/\" target=\"_blank\"><img width=\"300\" height=\"67\" src=\"https:\/\/www.foment.com\/wp-content\/uploads\/2020\/05\/new-logo1-1.png\" class=\"attachment-full\" alt=\"\" loading=\"lazy\" title=\"new-logo1\" \/><\/a><\/div>[\/vc_column][vc_column width=\u00bb1\/3&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/1&#8243;][vc_column_text]El curs de\u00a0<strong>Visual Merchandising\u00a0<\/strong>de 16 hores que s\u2019imparteix amb\u00a0<strong>aula virtual<\/strong>\u00a0et dotar\u00e0 d\u2019eines, habilitats i coneixements fonamentals perqu\u00e8 siguis capa\u00e7 d\u2019implementar i executar accions globals d\u2019implantaci\u00f3 de campanyes comercials i de producte alineades a la marca al punt de venda.<\/p>\n<p>Aquest curs es desenvolupar\u00e0 amb aula virtual, <span style=\"color: #c1002b;\">utilizando la plataforma Google Classroom<\/span><\/p>\n<p><strong><span style=\"color: #c1002b;\">Objetivos generales del curso:<\/span><\/strong><\/p>\n<ul>\n<li>Aprender desarrollar t\u00e9cnicas de exposici\u00f3n, colocaci\u00f3n y presentaci\u00f3n de producto, de dise\u00f1o de espacios comerciales e implantaci\u00f3n de colecciones de acuerdo con la identidad de marca.<\/li>\n<li>Conocer y desarrollar t\u00e9cnicas psicol\u00f3gicas que impacten sobre el visitante de las tiendas f\u00edsicas para armonizar el espacio de venta y convertirlo en un lugar multi-sensorial enfocado en la parte experiencial del acto de compra.<\/li>\n<li>Aprender a gestionar elementos fundamentales de la animaci\u00f3n del punto de venta en acciones globales de Visual Merchandising y Escaparatismo en cualquier tipolog\u00eda de negocio y enfocar los recursos en base a la rentabilidad del punto de venta.<\/li>\n<\/ul>\n<p><strong><span style=\"color: #c1002b;\">Contenido general del curso:<\/span><\/strong><\/p>\n<p>Historia y fundamentos del VM<\/p>\n<p>Tipolog\u00edas de visual merchandising<\/p>\n<p>El punto de venta: tipolog\u00edas, equipamiento y layout<\/p>\n<p>Tipolog\u00edas de comercio seg\u00fan sector<\/p>\n<p><strong><span style=\"color: #c1002b;\">M\u00e1s informaci\u00f3n: Tel\u00e9fono: 934 841 232 &#8211; Mail: <a style=\"color: #c1002b;\" href=\"mailto:formacio@foment.com\">formacio@foment.com<\/a>\u00a0<\/span><\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/1&#8243;]<a href=\"https:\/\/www.fomentformacio.com\/course\/visual-merchandising-aula-virtual\/\" target=\"_blank\" class=\"button color-2 full \" style=\"border-radius: 60px;\"><i class='fa fa-chevron-right'><\/i>Inscripci\u00f3n<\/a>[\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"author":7,"featured_media":90664,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_links_to":"","_links_to_target":""},"tags":[3377,3378],"event_type":[],"event_type_2":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/ajde_events\/90807"}],"collection":[{"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/ajde_events"}],"about":[{"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/types\/ajde_events"}],"author":[{"embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/comments?post=90807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/media\/90664"}],"wp:attachment":[{"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/media?parent=90807"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/tags?post=90807"},{"taxonomy":"event_type","embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/event_type?post=90807"},{"taxonomy":"event_type_2","embeddable":true,"href":"https:\/\/www.foment.com\/es\/wp-json\/wp\/v2\/event_type_2?post=90807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}